Indian wear is more than a Cultural Costume

Women are scrutinized minutely, not only for their professional achievements but their body language, eating habits, their relationships and yes – their clothes. This is life in a contemporary Indian set up, where ‘the choices she makes every day’ go under a social scanner.

Jompers Women Black & Red Solid Kurta with Palazzos & Dupatta

We get dressed every morning and that’s the sweet spot where our public persona meets the private. It’s not an embarrassment or an affront but a reality – an enormous opportunity to rethink and redefine what being ‘you’ means.
We’ve been effectively buying into the idea that for a woman to make a place for herself in a man’s world, she has to dress like one too. Tweaking the male uniform by expanding the color range while keeping the traditional framework intact has been a short cut to ‘power dressing’ for years.

Jompers Women Black & Red Solid Kurta with Palazzos & Dupatta

But power dressing today is about being individualistic, it is beyond suits, shirts, tailored pants or any other piece of garment that fits into the traditional norm of a ‘boss persona’. Today, it is about confidently wearing saris, kurtas and various other Indian garments that don’t make you look or feel like a ‘behen ji’. This segment is no longer looked at the way how our past generations did. The age old classics are getting a modern do-over and more and more women today are taking the ethnic route to feel more comfortable and confident.

Jompers Women Black & Red Solid Kurta with Palazzos & Dupatta

Wearing Indian outfits to work or college is giving young girls and women the permission to accept that just because they want to wear something that looks less like a corporate armor; it doesn’t mean they are not highly intelligent, discerning and modern.
It’s time to rethink, restyle and re-imagine a millennial woman’s wardrobe that’s equal parts chic, stylish, practical and free from stereotypes of the mind and cultural conditioning.
Here is our tribute to being individualistic, bold and free – Jompers Fashion